Your new artist page is live

We’ve rebuilt Sleeve to feel more personal, more powerful… and more yours.

This isn’t just a redesign. It’s the start of a new phase for Sleeve: one where every artist has a true home online.

What’s new (and what’s coming)

  • Your new artist page is live today
  • Soon you can connect your own domain (e.g., catelebon.com)
  • Add custom pages for your press kit, projects, or zines
  • Customize the look and feel to match your style

This isn’t about features… it’s about agency.

Sleeve is evolving into part website, part newsletter, part fan hub… built for artists who want to go direct.

We’re also introducing a small monthly plan to keep Sleeve ad-free and sustainable. Think of it as a modest investment in independence… for you, and for the community we’re building together.

On the metrics that matter

I’ve been giving quite a few talks lately… from conservatories to conferences… and a topic that keeps coming up is metrics.

We’ve all learned to chase the wrong ones: plays, likes, followers. Vanity metrics look good but mean little.

What actually matters are actionable metrics… the signals of real engagement: who opens your newsletter, who shows up to your shows, who actually listens when you speak.

This piece by The Fanbase Builder nails it:

Finding the metrics that matter
Discover why follower counts and stream numbers fail to measure true fanbase growth.
The Fanbase BuilderCarlo Kiksen

A reminder that music isn’t a competitive sport… and growth isn’t about numbers, it’s about understanding what moves people.

Artists on Sleeve this week

Alexander Grandjean
He opened a pre-release of his full album, exclusively on Sleeve.

Alexander Grandjean - Foam
[early access: listen before official release nov 14] A dreamy indie-folk / singer-songwriter journey through impermanence and transformation — where folk meets nature and mysticism.
sleeve.fm
“I think the modern world spins too fast… I’m here to slow things down.”

He’s doing just that… and it’s stunning.

Markus Brandt
A debut that captures the sound of collective burnout and the hope that follows.

“I want to create an honest dialogue… between myself, listeners, and the big questions we all wrestle with.”
sleeve: Markus Brandt
Udbrændthed er blevet en kollektiv erfaring – og det er dér, jeg placerer mig med mit debutalbum Udbrandt. Jeg bevæger mig i spændingsfeltet mellem min egen udbrændthed og en større kulturel og samfundsmæssig forandring. Udbrandt starter ved min egen navle, men drejer sig 360 grader rundt om mig selv for at undersøge, hvor vi står i verden – og hvordan vi kan finde videre herfra. Hver single ledsages af en video fra en miniserie, hvor jeg gennem samtaler med en psykolog udfolder albummets temaer. Jeg ønsker at skabe en ærlig dialog – mellem mig selv, lytterne og de store spørgsmål, vi alle tumler med: klimakrisen, overforbrug og den altoverskyggende følelse af, at det hele er vores skyld. Mit musikalske univers er lige så kontrastfyldt som temaerne. På udbrandt møder det organiske de store popproduktioner. Vi har aldrig levet med flere ekstreme kontraster end nu – og det er i grænselandet mellem dem, at vi kan finde noget magisk.
sleeve.fm

Nille Nyc
Shared a stunning art video for one of her songs... part music, part visual poem... along with honest reflections on ageism in the music industry and what it means to stay true to your creative voice over time.

Nille Nyc - Passion has no due date // Ageism
Passion has no due date // Ageism
sleeve.fm

Closing thoughts…

Sleeve is becoming what we always hoped it could be… a home for artists who create with intention and believe connection still matters.

Thanks for being part of it.
We’re just getting started.

Stay tuned,
Anna

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