Share Cards are here + Sleeve heads to Berlin
You’ve got fans. We help you bring them home.
It’s noisy out there. You’re posting, releasing, sharing, showing up… and it’s still easy to feel invisible.
Here’s the truth: if they’re not on Sleeve, they’re not really seeing it.
So we built something new to change that. Plus, a quick look at why owning the relationship with your audience is more important than ever… and how newsletters can be your unfair advantage.
New: Share Cards
You’ve been posting. We love to see it.
But if your fans aren’t on Sleeve yet… they’re probably not seeing it.
Share Cards close that loop.
Now, every time you post on Sleeve, you’ll get a downloadable image… automatically designed to stand out on social media and bring people back to your world.
No extra tools. No templates.
More visibility → more members → more support → more time to make music.
→ Try it now or learn more...
Sleeve at MusicFrontier 2025
We’re heading to Berlin.
Anna’s speaking at MusicFrontier on the Fans to Fuel panel and serving as a jury member for the startup pitch competition.
If you’re around, come say hi… or better, grab a coffee with us. We’re looking to connect with artists, founders, and anyone serious about the future of music.
Newsletter = your secret weapon
We’re in an attention collapse:
- Ads don’t convert like they used to
- Social reach is shrinking by the day
- Algorithms decide who sees what
But there’s one channel that still works… and you already own it: your newsletter.
If you’re worried about spamming fans, don’t be. The data says the opposite:
Sending newsletters 5x/month (instead of once) can increase open rates by 17–21%. Worldata study
It’s not about frequency. It’s about relevance and relationship.
- “Pre-save on Spotify” feels like spam.
- A note from the road? A photo? A short thought? That’s connection.
Newsletters keep you present between releases, between shows, between the noise.
And we built Sleeve so you can send them without friction.
Artist Spotlight
Danish String Quartet
Praised by The New York Times for “ensemble music at its finest,” the DSQ mix Beethoven and Mozart with Nordic folk. In 2025, they’ll receive the Léonie Sonning Prize… the first ensemble ever to do so. On Sleeve, they’re sharing unfiltered notes from the road.
Henrik Marstal
Henrik blends music history, philosophy, and critique with his own ambient releases. From unpacking racial dynamics in rock to revisiting krautrock’s feminist undercurrents, his reflections are fearless and fresh. His upcoming book on Else Marie Pade (Bloomsbury Publishing) is being serialized here first.
→ Explore
Bilal Irshed
Palestinian roots, Nordic sensibility... Bilal’s oud-based music lives between worlds: tradition and innovation, mastery and intimacy. Whether solo or with an ensemble, his sound feels both ancient and immediate.
More to come, but for now… try Share Cards, post something new, and remind your fans where the real party is.
Stay tuned,
Anna
