2025 was the year Sleeve got clear about what it’s here to do.
We made a deliberate decision this year:
Sleeve shouldn’t be another place artists check.
It needed to become the place they actually use... the home they update first and send people to.
That decision changed what we built.
Instead of adding more features, we focused on what artists already do… and where things fall apart for them. What they keep updated. What gets ignored. What is tedious or exhausting? What energizes them? And what quietly becomes part of a real workflow.
What we learned was straightforward:
Artists don’t need more tools.
They need one place that replaces the mess.
So we shaped Sleeve to function as:
- A primary artist or band website and better link-in-bio
- A place to post updates once… shared as both posts and emails… where fans can reply and participate, not just consume
- An About page that doubles as a living EPK
- A single home for music, shows, memberships, files, livestreams, contact info, and communication
Over time, we saw Sleeve start replacing a patchwork of tools: link-in-bio pages, outdated websites, newsletters, EPKs, show calendars, and scattered DMs.
What surprised us was that artists didn’t start by trying to consolidate everything. They started by using one thing that solved a real problem for them… and over time, it made sense to use more features.
For artists and bands at any stage, that meant one reliable link for fans, venues, booking agents, collaborators, and press… always current, always the same place.
That reinforced something we believe deeply: meaningful connection doesn’t come from more posts on social networks. It comes from having a stable place where things live and grow over time.
Sleeve isn’t a feed.
It isn’t a growth hack.
It’s a durable home artists can build on over the long term.
A small ask
If Sleeve has been useful to you, even in a small way, we’d really appreciate your help.
If you know another artist or band juggling a website, an EPK, mailing lists, and socials, send them your Sleeve link or tell them to check it out.
Artist-to-artist sharing is the most honest way this can grow.
And right now, it matters more to us than anything else.
Thanks to everyone who used Sleeve, gave feedback, and trusted us with their work in 2025.
We’re excited to keep building in 2026... refining what works, fixing what doesn’t, and building Sleeve alongside the artists actually using it.
